Trolli's "Deliciously Dark Escape," a dark-web-themed WebGL game, won several digital and marketing awards for its innovative experience. Created in partnership with Active Theory, it successfully engaged gamers by offering a unique, offbeat brand interaction and driving sales lift.
In 2020, Ferrara partnered with Active Theory, an award-winning web agency, to launch the Deliciously Dark Escape as Trolli’s ‘Big Bet’ campaign for 2020. The goal: worm your way through 5 glowing pixel art webgl levels and get eaten. A Trolli Gummy Worm’s life goal is to be eaten after all.
