Prior to the start of the 2017-18 NBA season, Nike unveiled a league-wide uniform redesign. In the midst of a dramatic rebranding effort that included a modernized logo, arena renovations, and team restructuring, the Minnesota Timberwolves were to receive the most significant uniform upgrade of all 30 teams. My task was to create a landing page on Timberwolves.com that not only reflected the larger rebranding initiative, but would act as the team’s most influential point of reference, and catalyst of the uniform reveal.
